The RootsTech motto has more meaning then you would think. Their motto is Connect your family - Past, Present, and Future!
So lets break it down:
Connect your family:
What is connecting your family?
Some would say family time, others would say making a bond.
Connect: "to unite or bind"
Family: "all those persons considered as descendants of a common progenitor
What is the past:
The past (in my opinion) is anything not in the present moment or time, so for example, exactly .01 seconded a go would be the past.
Past: "gone by or elapsed in time"
The present is what is currently happening.
Present: "immediate or current"
The future is what will happen for example RootsTech will happen in 2015
"time that is to be or come hereafter"
So if you put it together you get:
To unite or bind all those persons considered as descendants of a common progenitor - gone by or elapsed in time, immediate or current, time that is to be or come hereafter.
It is kind of weird, but the first one works, and actually sounds nice, The Past, Present, and Future parts are somewhat messed up with the dictionary definitions.